QR Code Archives - Page 3 of 3

Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

By Rob Scott
May 19, 2015

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Amazon’s Firefly Technology Recognizes Millions of Products

By Meghan Coyle
June 23, 2014

Amazon’s highly anticipated smartphone, the Fire Phone, comes with a new technology that combines image, text, video and audio recognition to make it easier than ever for users to identify (and hopefully purchase) some 70 million products in Amazon’s database. The Firefly technology can also scan QR codes, bar codes, and contact information. In terms of entertainment, the technology recognizes 245,000 movies and TV episodes, 160 live TV channels, and 35 million songs. Continue reading Amazon’s Firefly Technology Recognizes Millions of Products

QR Codes Proliferating: Are You Ready to Become a Human Hyperlink?

By Karla Robinson
September 26, 2011

Quick Response (QR) codes are beginning to resonate with a variety of users. Retailers, publishers, art institutions, musicians, government organizations and charities are all using QR codes to direct customers to a variety of online opportunities (contests, information, party invites and more).
The QR codes are square, checkered symbols that can be scanned with smartphones by downloading free scanner apps.
Starbucks used QR codes for a scavenger hunt, the Red Cross used them to direct people to a relief donation page, ABC included codes in magazine ads for the new series “Pan Am” and now every 2013 vehicle in dealer showrooms will be required by the Department of Transportation and the Environmental Protection Agency to have QR-coded fuel economy labels.
A company called Skanz now sells silicone braceletes with QR codes so anyone can scan your wrist and access a Web page with your contact information, social media links, and more. You can create different “Skanzsites” for professional and personal use and if you don’t want to wear a bracelet, you can instead buy iPhone4 cases with codes on them or QR decals.