Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

Utah has become the first state to make app stores responsible for verifying users’ ages. The Utah App Store Accountability Act shifts the burden of proving one’s age from social platforms like Snapchat, Instagram and X to digital storefronts, namely Google Play and Apple’s App Store. Those who create accounts in the state will have to prove they’re over 18 or, if underage, link their account to a parent or guardian’s. Utah Governor Spencer Cox signed the bill into law on Wednesday and it begins taking effect May 7. Google opposed the legislation and lobbied the governor to veto it. Meta, X and Snap applauded the measure and are encouraging other states to follow suit. Continue reading Utah Law Is First in Nation Making App Stores Verify User Age

TikTok has rolled out a Security Checkup tool designed to help users secure their accounts. Security settings can now be reviewed and updated from a single screen, similar to security dashboards used by Google and Instagram. A step-by-step guide to the new feature encourages users to make their accounts safer by enabling more security features. The social media platform owned by China-based ByteDance is in the final days of a 75-day extension allowing it to continue U.S. operations after Congress deemed it a national security threat and enacted legislation requiring it to be sold or banned by January 15. Continue reading TikTok Adds Security Checkup to Help Users Secure Accounts

Apple’s iOS 18 update added Rich Communication Services (RCS), which meant better integration with Android users, including media sharing and chat. Now the GSMA has added end-to-end encryption (E2EE), which Apple will implement to allow iPhone users to share E2EE files and messages with Android users. The new specs make RCS the first mainstream messaging service to support interoperable E2EE between different providers, according to the GSMA. Coupled with SIM-based authentication, “E2EE will provide RCS users with the highest level of privacy and security for protection” from fraud and threats, GSMA adds. Continue reading End-to-End Encryption Bridges Gap Between iOS and Android

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B

Google is batting back against malware and backdoor computer infection by adding VPN app verification at the Google Play Store that includes a badge for trusted downloads. Google has indicated that simply selecting reputable brand-name VPNs (virtual private networks) is no longer an effective way of avoiding trouble, as nefarious actors have found ways to infect legitimate VPN apps with malware. Last month, the Google Managed Defense team warned that malware known as Playfulghost had reportedly infected some popular VPNs, using them to inject malware and remotely control infected devices. Continue reading Google Fights VPN Malware with Play Store Verification Badge

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

Wearable technology startup Halliday has unveiled smart glasses that beam images directly to the wearer’s eyes. At CES Unveiled, the Shenzhen-based company previewed AI-powered eyewear that that projects images directly into eyes instead of onto a lens and is controlled by a smart ring. The “minimal optical module projection technology,” coined DigiWindow, is being called first-of-its-kind. The device has a “proactive AI assistant” that reacts to its environment without being asked. The frames come in matte black or tortoiseshell and have lenses that can accommodate prescriptions. Continue reading CES: Halliday’s AI Smart Glasses Project Directly into the Eye

Google has introduced Gemini 2.0, the latest version of its multimodal AI model, signaling a shift toward what the company is calling “the agentic era.” The upgraded model promises not only to outperform previous iterations on standard benchmarks but also introduces more proactive, or agentic, functions. The company announced that “Project Astra,” its experimental assistant, would receive updates that allow it to use Google Search, Lens, and Maps, and that “Project Mariner,” a Chrome extension, would enable Gemini 2.0 to navigate a user’s web browser to complete tasks autonomously. Continue reading Google Releases Gemini 2.0 in Shift Toward Agentic Era of AI

Microsoft has launched a new AI-powered feature for its Edge Browser. Copilot Vision is now in preview for a limited number of U.S. Copilot Pro subscribers by opt-in through Copilot Labs. With user permission, Copilot Vision “sees” what is onscreen and can respond to questions about text and images, explains the company. Calling Copilot Vision “the first AI experience of its kind,” Microsoft suggests the experience is “almost like having a second set of eyes as you browse,” adding that when users turn on Copilot Vision it will “instantly scan, analyze, and offer insights based on what it sees.” Continue reading Microsoft Previews AI-Powered Copilot Vision for Edge Browser

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Couchbase, the publicly traded data platform for developers, has launched Capella AI Services with the aim of simplifying the process of developing and deploying agentic AI apps for enterprise clients. Capella AI joins the company’s flagship Couchbase Capella cloud data platform. AI offerings include model hosting, automated vectorization, unstructured data preprocessing and AI agent catalog services. Couchbase’s goal is to “allow organizations to prototype, build, test and deploy AI agents” while giving developers control over data across the development lifecycle, including secure data mitigation for large language models running outside the organization. Continue reading Couchbase Capella AI Helps Deploy Agents, Models, Services

Signal, the encrypted messaging app, has added video call features that could position the company as a rival to communication platforms such as Zoom, Microsoft Teams and Google Meet. Signal has also added a “Calls” tab that lets users initiate new calls, review call history and create call links, which can conveniently be shared with colleagues via normal messaging instead of having to create specific call groups. The reusable links also make it easy to share invites for recurring calls. Signal Calls is available for iOS, Android and desktop. The desktop app lets users choose between grid, sidebar and speaker views. Continue reading Signal’s New Video Call Feature Takes on Zoom, Meet, Teams

The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations

President Biden issued the first-ever National Security Memorandum on Artificial Intelligence, outlining how the Pentagon, intelligence agencies and various national security groups should use artificial intelligence technology to advance national interests and deter threats, touching on everything from nuclear weapons to the supply chain. “The NSM is designed to galvanize federal government adoption of AI to advance the national security mission, including by ensuring that such adoption reflects democratic values and protects human rights, civil rights, civil liberties and privacy,” the White House announced in a statement. Continue reading The White House Defines Government Objectives Involving AI