Google is testing a local news service as a feature or content “card” in Google Now, its intelligent personal assistant that is currently available in newer Android versions, and in the newest Google Search app for iOS. Local news is a logical addition to Google Now since the personal search assistant’s main purpose is to provide information that is “contextually relevant” to the user, based on interests, time of day, and location. Continue reading Google is Testing Personalized Local News for Google Now

Startups and large tech companies such as Google are working on predictive search, a software service that acts as a digital personal assistant, anticipating needs and wants before being asked, and presenting this information to the user. This is the newest development in Web searching, particularly with mobile devices. As it becomes more mainstream, some are concerned about privacy and whether the constant data will be less than helpful. Continue reading Predictive Search Knows What You Want Without You Asking