On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

Director Ron Howard and producer Brian Grazer’s newly launched digital studio, New Form, will team up with students from the University of Southern California’s School of Cinematic Arts to develop digital content. Two-person teams of students will participate in the year-long program to develop scripted series for the Web and pitch their projects. At the end of the first semester, three of the pitches will be selected for production to take place during the second semester. Continue reading New Form Digital Studio to Launch Program at USC This Fall

Facebook is expected to launch its mobile advertising network during the F8 developer conference in San Francisco at the end of this month. Facebook plans to leverage its massive user information database for better ad targeting, and will pitch the ads to publishers and developers. The social giant will also benefit from expanding its ad reach, and will allow the company to profit from its over 1 billion users even when they are not on the site itself. Continue reading Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Facebook has begun selling video advertisements, which will appear in users’ timelines starting on Thursday. The ads will play automatically in news feeds on both the Web and via smartphones, although Facebook says that will only happen on phones connected to Wi-Fi so as not to eat up users’ data. One of the very first ads is a short teaser for the upcoming film “Divergent,” and Facebook’s hope is that it will beat TV’s reach and YouTube’s targeting. Continue reading Facebook Rolls Out Video Ads to Compete with TV and YouTube