Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model With Permanent Snaps