In a unanimous vote, the Federal Trade Commission has banned the use of fake reviews, such as those generated by artificial intelligence, and also prohibits reviews or testimonials that are paid for, even if written by humans. The new rule, finalized Wednesday, also reins in other deceptive practices, like paying for fake social media followers, in an effort to stem misleading practices that are increasingly used by marketers. Generative AI has made manufactured reviews easily available, though the agency’s readiness to seek fines against knowing violators may make fabulists think twice before using them. Continue reading FTC Rule Takes Aim at Fake Reviews, Influence Manipulators

In its first Brand Protection Report, Amazon revealed that it “seized and destroyed” 2+ million counterfeit products sent to Amazon warehouses in 2020 and “blocked more than 10 billion suspected bad listings before they were published in our store.” The products were destroyed so they would not be “resold elsewhere in the supply chain.” This number, however, only represents products from sellers that used Amazon fulfillment services. Amazon also removed tech accessory brands linked to fake review schemes. Continue reading Amazon Is Busy Fighting Counterfeit Goods and Fake Reviews