Amazon wants to save customers time shopping by helping them reach an informed decision more quickly using AI. The new “Help Me Decide” feature aims to pair people with the right product “with the tap of a button” that produces “one clear recommendation.” This includes an explanation of why the product is right for you “based on your specific needs and preferences,” ascertained via analysis of your browsing history. If you’ve been perusing similar products but haven’t yet purchased, the “Help Me Decide” button will appear at the top of the product detail page. It can also be accessed by tapping “Keep shopping for” on the homepage if you want to pick up where you left off in a previous browsing session. Continue reading Amazon: ‘Help Me Decide’ Uses AI to Help Shoppers Choose

Walmart has partnered with OpenAI to make its products, as well as those from its Sam’s Club wholesale warehouse, available for purchase within ChatGPT. The AI-first shopping experience is designed to shift the purchasing interface “from reactive to proactive as it learns, plans and predicts, helping customers anticipate their needs,” according to Walmart. The transition is expected to take place over the next few months, allowing customers to purchase nearly every product on the Walmart and Sam’s Club websites through the chatbot, except for fresh food. Benefits like points and free shipping will continue to apply. Continue reading Walmart Making Products Available for Purchase via ChatGPT

Visa is rolling out a foundational framework for agentic commerce. Called the Trusted Agent Protocol, Visa says it enables secure communication between AI agents and merchants during every step of an agentic AI e-commerce transaction. The launch comes as AI-driven traffic to U.S. retail websites has grown by more than 4,700 percent this past year, Visa says, citing Adobe Research data. Visa is making the protocol, which was developed in concert with Cloudflare, available to others using an “open, ecosystem-wide approach” that aligns with global standards bodies including the Internet Engineering Task Force (IETF), OpenID Foundation and EMVCo. Continue reading Visa Intros Agentic Shopping Protocol as AI Shopping Surges

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Google Labs is testing Doppl, an experimental app that uses AI to let you virtually try on clothes. Available on iOS and Android in the U.S., Doppl requires the user to upload a full body photo to which images of outfits can then be applied. It will work with various types of outfit photos, from pictures taken with a smartphone to screen grabs from shopping sites or social media. Doppl can also create AI-generated videos from a static image to give an idea of what the outfit would look like from different angles when worn. While Google hopes Doppl “helps you explore your style in new and exciting ways,” it cautions that the app “is in its early days and it might not always get things right.” Continue reading Google Doppl Lets You Try on Outfits Using Generative Video

Amazon is testing audio product summaries that make “AI shopping experts” available for interactive pre-purchase exploration, guiding customers through the retail experience by highlighting key product features and analyzing customer reviews. The feature — launching in the U.S. for select products — is designed to “make product research fun and convenient, like having helpful friends discuss potential purchases to make shopping easier,” the company says. The initial focus is on “products that typically require consideration before purchase,” saving time through focused discussion. Customers can tap the “Hear the Highlights” button on product detail pages in the Amazon Shopping app. Continue reading Amazon Tests Conversational AI ‘Hear the Highlights’ Feature

Pinterest has added more AI options for visual search, hoping to drive discovery. The idea is to make it easier to segment elements in Pin image searches, building databases of relevant or personally associated products. When users view a Pin, they’ll now also see AI-generated words that can be used to learn more about elements of an image that interest them, including informationally and to facilitate shopping. “We’re breaking down and decoding images so users can quickly search and shop for the details of an outfit — whether it’s an aesthetic, color palette, fit or product category,” according to Pinterest. Continue reading Pinterest Aims to Improve Discovery with Its AI Search Tools

OpenAI is expanding ChatGPT’s shopping capabilities, adding product recommendations to help users discover products and brands. The chatbot’s results for shopping queries will now automatically include things like prices, images and ratings, much like searches using Amazon or Google Shopping. The company says that products it features in shopping search results “are chosen independently and are not ads.” With the company under pressure to turn a profit, a challenge for many AI startups, that could of course change. The company is reportedly already working with partners to ensure pricing is up to date. Continue reading OpenAI Improves ChatGPT for Shopping with Built-In Pricing

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

Bookshop.org was launched in 2020 as a way for local bookstores to compete nationally against top names such as Barnes & Noble and Amazon. The outlet lets independent bookstores — even those without websites — set up a storefront on Bookshop.org, creating curated lists and themed pages. Readers could then visit these virtual bookstores and select one as their preferred shop. The idea was to bring local bookstore charm to the generic experiences available through larger services, and it has been called a lifeline for small shops. Now the company is adding ebooks with a reader app for Android, iOS and the Web. Continue reading Bookshop.org Adds Ebooks to Help Level Field for Indie Sellers

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips

After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day