Senior media executive Sharon Tal Yguado has launched Astrid Entertainment. The new venture will initially focus on games, with plans to expand into multiplatform content. Yguado, who earlier held top positions at Fox Networks Group and Amazon Studios, says Astrid is developing “rich worlds” where millions of people worldwide can build communities. The company, which is currently staffing, is already underway on its first interactive environment for multiplayer stories. Astrid has raised pre-seed investment funding of more than seven figures from participants including NetEase Games, Stardom and Tower 26. Continue reading TV Exec Launches Astrid Entertainment for Games and More

Sony Interactive Entertainment is purchasing Bungie, creator of the “Halo” video game franchise and “Destiny 2.” The deal, valued at $3.6 billion, caps a robust month of game company acquisitions that saw Microsoft make a $68.7 billion bid on Activision Blizzard and Take-Two Interactive offer $12.7 billion for Zynga. The Bellevue, Washington-based Bungie will be operated as an independent that continues to make multi-platform games, SIE president Jim Ryan said in an announcement. “Destiny 2” was released for Xbox and PC as well as PlayStation platforms. Continue reading Sony Interactive to Acquire ‘Destiny 2’ Maker Bungie for $3.6B