As an alternative to scanning barcodes, fashion-focused app Craves lets users take photos of clothing and perform searches of similar fashion items that can then be purchased via the app. Co-founder Scott Cormier was inspired to create the app after watching his wife snap photos of clothing she liked with her smartphone so she could research the items later on Pinterest and Google. Craves also features a social component that allows users to follow friends and influencers, track trending items, and receive sale notifications. Continue reading App Offers New Approach to Fashion Discovery and Shopping

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself