Amazon announced yesterday that its Prime Video service is introducing location-based interactive video advertisements in the U.S., allowing local businesses to reach target audiences in specific areas. The ad unit, Interactive Video Ads (IVA), will help advertisers customize national TV commercials with location-specific content such as local pricing and nearest business details based on state data and ZIP codes. The new format, expected to intensify the growing competition between streaming services and broadcasters, is part of a larger effort to bring more small businesses and local buyers to CTV. It also arrives as major streamers, including Prime Video, are pursuing new models such as pause ads. Continue reading Location-Based Interactive Video Ads Coming to Prime Video

Netflix is substituting a new metric for advertising reach, the monthly active viewer, or MAV, which quantifies the number of viewers gathering around the screen. This replaces the monthly active user (MAU) measurement, which measures by account, something Netflix feels is less accurate for the purpose of media buyers. “Our move to viewers means we can give a more comprehensive count of how many people are actually on the couch,” including friends and family, says Netflix President of Advertising Amy Reinhard. The streamer is also experimenting with dynamic ad templates that use mix-and-match creative elements based on viewer behaviors. Continue reading Netflix Offers Advertisers New Metric: Monthly Active Viewers

At TechCrunch Disrupt, Netflix CTO Elizabeth Stone discussed changes including a kids’ profile redesign, more vertical videos, and integrating interactive and immersive features. The latter category includes a more immersive homepage, real-time polls and live party games, while the updated children’s profiles aim to simplify navigation. Viewing histories and watchlists for kids are now under a single My Netflix heading and recommendations will now refresh in real time. Stone emphasized that when it comes to vertical video the streamer will not directly compete with TikTok, but acknowledged there are times its viewers want “something more snackable.” Continue reading Netflix Is Testing Vertical Video and Second-Screen Features

Netflix is consolidating its VFX holdings, merging the internal Eyeline Studios unit it created in 2019 with Scanline, the visual effects house it acquired in 2021 into a new entity called Eyeline. “Merging Scanline VFX and Eyeline Studios under one brand enables us to pioneer new tools, facilitate creative collaboration, and drive the future of filmmaking for the most ambitious storytellers around the world,” Eyeline CEO Jeffrey Shapiro said of the realignment. Eyeline’s initial plans include a focus on areas such as visual effects, virtual production, volumetric capture, generative AI, machine learning and computer vision. Continue reading Eyeline: Netflix Is Merging Two VFX Units into a Single Entity

Google TV is introducing Gemini as a conversational AI assistant to help find content and get more information about a favorite TV show or movie. Gemini on Google TV goes beyond the simple queries and commands of Google Assistant, which has been around since 2017, and allows “free-flowing conversations with your big screen,” the company explains. “Just say ‘Hey Google’ or press the microphone button on your TV remote” to tap into Gemini for TV to activate the new feature. Gemini is now available on the TCL QM9K series, with more TCL models coming onboard later this year. Google says additional functionality for Gemini on TV is coming soon. Continue reading Google TV Adding Conversational Intelligence with Gemini AI

Google is giving the Play Store an AI makeover with a new strategy behind Play Games and a new You tab for personalized content. A new Guided Search feature will help users find apps and games by typing in keywords or a generalized description rather than the app’s name. The hope is that artificial intelligence can turn the mobile marketplace into more of a destination rather than just a place to download apps. More than 4 billion people use Google Play, and the company would like to have them spend more time there. Play’s integrated gaming platform and You tab will begin rolling out this week, starting with select Play Points markets, and will be adding additional countries on October 1. Continue reading Google Optimizes Play Store for Games, Adds Personalization

In less than three years, generative AI has evolved from an experimental toy to a regular presence in studio pitches, previs workflows, and even the festival circuit. Yet one challenge has stymied the full adoption of generative AI in long-form storytelling: establishing and maintaining control over outputs. This challenge also fuels many of the anxieties surrounding the use of artificial intelligence in media production. How can artists maintain their creative voice when a machine is doing all the artistic work, and often doing so with inconsistent results? The Entertainment Technology Center at USC set out to tackle these and related challenges with a new film project, “The Bends.” Continue reading Consistency Is Key: Lessons on Generative AI via ‘The Bends’

Sci-fi short “Europa,” written and directed by Jacqueline Elyse Rosenthal, is the Entertainment Technology Center’s latest project to test the expanding possibilities of virtual production and remote collaboration. To call “Europa” a cloud-first production is to rethink filmmaking from the ground up. This wasn’t just a distributed team working online — it was an ecosystem where every workflow, from previs to final VFX, operated entirely in the cloud. It wasn’t a workaround; it was the foundation. And powering that foundation — every tool, every task, every decision — was AWS. Continue reading ‘Europa’: ETC Teams Up with AWS on Cloud-First Production

OpenAI is hoping an animated short film called “Critterz” that it got off the ground will have its feature-length debut at the Cannes Film Festival in May 2026. OpenAI is providing the AI technology to produce the film, which is being funded at $30 million by Paris-based Federation Studios, whose UK subsidiary Vertigo Films will produce in conjunction with Culver City’s Native Foreign, a firm known for blending AI with conventional techniques. OpenAI is providing use of its generative models, including the Sora video generator and DALL-E imager, to create what it hopes will be a test case. The idea is to complete in nine months what would normally take years at a fraction of the cost. Continue reading OpenAI Making Its Film Debut with $30M Animation ‘Critterz’

TikTok has teamed with Fandango to sell movie tickets, allowing entertainment fans “to go from movie discovery to ticket purchase directly within the TikTok app.” The integration is powered by TikTok Spotlight, a film and TV vertical the social platform launched last summer. The first film on offer is Disney’s “Tron: Ares,” opening in theaters October 10. “Fans will see a ‘Get Tickets’ button on movie-related in-app hubs, which will seamlessly connect them to Fandango’s ticketing flow,” TikTok explains, noting that from there, moviegoers can select seats and purchase tickets. Continue reading TikTok Partners with Fandango for In-App Movie Ticket Sales

Sling TV has carved a niche for itself as a flexible purveyor of affordable streaming options. Now it is launching the $20 per month Sling Select, anchored with preselected channels FOX News, National Geographic, GRIT, NFL Network, FX, FS1, MeTV, Game Show Network, Heroes & Icons, Lifetime Movie Network and Vice, as well as specific 4K content across FOX and FS1. In select markets, Sling Select will also make local broadcasters ABC, NBC and FOX available for an additional $5 per month for markets that offer one or two of the channels and $10 per month for markets with all three. Continue reading Sling TV Launches a $20 per Month Sling Select Skinny Plan

Netflix has issued partner guidelines outlining use of generative AI in content workflows. The guidelines emphasize circumstances in which the use of generative AI requires advanced written approval, such as altering a character or performance, any inclusion of generative AI in the final product or using AI in a way that materially impacts union work. Fabricated content that could be “mistaken for real events” is to be avoided. Use of AI for “ideation” is deemed generally acceptable if done within guidelines. Allowing models to train on input or output of material destined for Netflix is off-limits. Continue reading Netflix Publishes Partner Guidelines for GenAI Production Use

Live streaming service Sling continues to innovate in the price-performance category, adding a $5 Day Pass that consumers without full-feature (or even skinny) subscriptions will likely find convenient for sports and other special events. The company is offering a $10 Weekend Pass and $15 Week Pass to complement a regular monthly subscription price that starts at $46. “Just in time for football season … fresh, flexible ways to tune in,” Sling touts, proclaiming a “mission to challenge industry norms” with “fan-first streaming solutions at a time when consumers are demanding more control and less cost.” Continue reading Sling Shakes Up Television with Live Streaming Starting at $5

Kansas-based AMC Entertainment Holdings reported substantially improved financials for Q2 2025, reducing losses by 150 percent year-over-year to $4.7 million from $32.8 million from the same period a year prior. The world’s largest theater chain reported a 26 percent attendance increase during the period. CEO Adam Aron attributed the strong showing to an industrywide box office recovery that produced strengthened results across AMC Theatres in the U.S. and Odeon Cinemas in Europe. Total revenue of $1.4 billion marked a 35 percent improvement compared to Q2 2024, and EBITDA (earnings before interest, taxes, depreciation, and amortization) grew a stunning 150 percent to $189 million. Continue reading AMC Entertainment Turns Corner: Sales Surge, Losses Narrow

Disney’s fiscal Q3 earnings and full year projections have topped expectations, with its Streaming and Parks businesses leading revenue streams. Operating income from streaming hit $346 million for the quarter, a significant increase over the same period last year. Disney ended Q3 with 183 million Disney+ and Hulu subscriptions, an increase of 2.6 million from Q2. Overall, revenue was up 2.1 percent to $23.7 billion for the three-month period ending June 28. In addition, the company announced that it plans to integrate Hulu into Disney+ for a new streaming app to be available next year. Continue reading Disney Reports Jump in Profit, Plans to Fold Hulu into Disney+