Social question and answer platform Quora has inserted itself on the leading edge of companies helping creators monetize AI chatbots. Quora’s AI chatbot platform Poe will pay those who create prompt bots on Poe as well as developers of server bots that integrate with the Poe API. “Since this is the beginning of a new market, there are lots of opportunities to provide a valuable service for the world and make money at the same time,” said Quora CEO Adam D’Angelo, envisioning a thriving bot economy across categories from tutoring and therapy to storytelling and roleplay. Continue reading Quora Plans to Foster Chatbot Creator Economy with Poe AI

Spotify will reportedly change its royalty payout formula beginning next year in an effort to cut out scammers and more equitably distribute funds among “legitimate artists” and rightsholders. As a result, it is estimated that about $1 billion in royalty payments will be redistributed over the next five years. The streamer is considering setting a minimum number of annual streams to qualify for royalty payments — which is generating controversy — as well as sanctions on distributors and labels determined to be fraudulently manipulating streams, and adding a playtime threshold that targets so called “noise tracks” designed to emulate music. Continue reading Spotify to Introduce New Version of Its Royalty Payout Model

TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Continue reading TikTok Shop Rolls Out to U.S. Users Following Year of Testing

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Continue reading Viewers Are Struggling with the Growth of Streaming Options

Illinois has become the first state in the nation to pass legislation protecting children who are social media influencers. Beginning in July 2024, children under 16 who appear in monetized video content online will have a legal right to compensation for their work, even if that means litigating against their parents. “The rise of social media has given children new opportunities to earn a profit,” Illinois Senator David Koehler said about the bill he sponsored. “Many parents have taken this opportunity to pocket the money, while making their children continue to work in these digital environments. Continue reading Illinois Law Protecting Child Vloggers Will Take Effect in 2024

Social image pinboarding and shopping inspiration platform Pinterest touted its recently announced Amazon partnership and AI efforts as part of its Q2 2023 earnings, which showed a 6 percent gain in year-over-year revenue of $708 million, beating analyst expectations. Pinterest announced the multiyear partnership with Amazon that marked a Pinterest first for third-party ads. On the investor call, Pinterest CEO Bill Ready told analysts the company has been testing Amazon ads traffic and is “very pleased” with the early results. When users click on Amazon ads on Pinterest they land on Amazon’s site to complete their purchase. Continue reading Pinterest Touts AI and Amazon Partnership with Q2 Earnings

More than 2 billion logged-in users around the world are watching YouTube Shorts each month. To help creators keep them engaged, YouTube is releasing six new tools to improve creativity. Assists for remixing, adding stickers and effects, going live and more are coming to the platform, which has also begun testing a mobile-first live experience designed to help live creators get noticed in the main Shorts feed. One unusual new feature, Collab, lets creators display a Short in a side-by-side frame with other YouTube or Shorts videos. Collab lets users select from a variety of split-screen layout options. It will debut on iOS with Android to follow.  Continue reading YouTube Shorts Adds Creator Tools Including Collab and Q&A

As Twitter seeks to reinvent its business model, the company is inviting some high-profile creators to share ad revenue. Described as amounting to “millions of dollars,” the company’s first payments have reportedly been issued to popular Twitter posters including right-wing influencer Andrew Tate and the left-leaning twins Ed and Brian Krassenstein. Platform owner Elon Musk tweeted last month that the first block of payments would total $5 million. Twitter has initially launched the program to an invitation-only group “who will be invited to accept payment” and “will soon launch an application process” for broader outreach. Continue reading Twitter Rolls Out Its Ad-Revenue Sharing for Verified Creators

YouTube has adjusted the requirements for its Partner Program (YPP), making it easier for creators with smaller followings to earn money. The Google subsidiary has cut in half — to 500 — the minimum number of subscribers required for creators to monetize across paid chat, shopping, tipping, channel memberships and more. Other thresholds have also been lowered, with valid watch hours reduced to 3,000 (from 4,000) and Shorts views cut to 3 million (as opposed to 10 million). The new parameters are initially effective in the U.S., Canada, UK, Taiwan and South Korea. Continue reading YouTube Lowers Monetization Threshold to Attract Creators

Canon USA is preparing to launch a curated photography marketplace for NFTs called Cadabra that is expected to go live in the U.S. later this year and expand globally thereafter. Canon previewed Cadabra at the annual NFT.NYC show, revealing few details other than it will mint its NFT transactions on the Ethereum blockchain and allow participating photographers to offer physical prints along with their NFT drops, which Canon will fulfill. Although some NFT marketplaces require customers to make purchases with specific cryptocurrencies, Canon says Cadabra will support credit and debit cards along with cryptocurrency wallets. Continue reading Canon Will Launch Ethereum-Based NFT Art Market Cadabra

Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

Gen Z creators keen to monetize content are increasingly turning to Fanfix, which has amassed about 10 million users — among them 3,000 creators — since its August 2021 launch. Active creators are said to average about $70,000 per year, and the platform itself reportedly commanded an eight-figure purchase price by beauty accelerator SuperOrdinary in June 2022. Fanfix requires 10,000 followers to start an account, which means creators will have to cultivate a base elsewhere before applying to join. All content is paywalled, with account holders choosing their own rates, between $5 and $50 per month. Continue reading Gen Z Creators Find New Revenue Opportunities with Fanfix

TikTok is introducing a new feature called “Series” that lets eligible creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access. Creators will set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. Series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months. Continue reading TikTok Adding Paywall for ‘Series’ Videos of Up to 20 Minutes

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing