Facebook Gives HTML5 Another Shot for its Instant Games

Although its first experiences with HTML5 were just short of disastrous, Facebook is now using it again to expand Instant Games to developing countries via Facebook Lite and to interest communities via Facebook Groups. Because smartphone processing power and mobile browser app technology have improved, HTML5 is now able to support more complicated games, and Instant Games can launch in a mobile browser or directly into Groups. Currently, 90 million people take part in 270,000 Facebook Groups about gaming each month. Continue reading Facebook Gives HTML5 Another Shot for its Instant Games

NAB 2018: AWS Machine-Learning Tools for Content Creation

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation

Ghostery Goes Open Source and Intros New Business Model

Ghostery, an ad blocker recommended by Edward Snowden, just published all its code on GitHub. The company was acquired last year by Cliqz, “the first browser with integrated privacy protection,” including anti-tracking and anti-phishing. Ghostery’s revenue model has been hard to understand for some users, who opt-in to share data about the ad trackers they find on the web. Ghostery then sells that data to e-commerce websites and other companies, a seeming incongruity with its stated mission. Continue reading Ghostery Goes Open Source and Intros New Business Model

Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Publishers Rethink Sharing Content on Social Media Platforms

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

YouTube Creators Getting Frustrated Over Copyright Violations

A growing number of YouTube creators are becoming frustrated with copyright violation claims. Some have even posted videos about their headaches in dealing with the claims and they are urging YouTube to fix the system. Currently, the popular online video platform relies on a model established by the Digital Millennium Copyright Act in which user-generated flags can lead to the sudden takedown of a video. Some creators have even had the advertising or the uploading capabilities restricted on their channels. Continue reading YouTube Creators Getting Frustrated Over Copyright Violations

Pandora, Spotify Explore On-Demand Music and Ticket Sales

Pandora just acquired Rdio for its technology and talent, and Spotify is unrolling Fan Insights to offer its musicians a way to research its fan base and plan smarter tours. In both cases, these popular streaming music services are expanding beyond their core expertise — and their unstable revenue — by uniting radio, on demand and even live shows. As bigger players such as Apple, Google and Amazon create music services, Pandora and Spotify must offer more services to survive. Continue reading Pandora, Spotify Explore On-Demand Music and Ticket Sales

21 Bitcoin Computer Enables Machine-to-Machine Payments

When Andreessen Horowitz established Bitcoin startup 21 Inc., the goal was to turning Bitcoin into an Internet protocol or common language between connected devices, enabling machine-to-machine payments. The company just unveiled its first product and first step on the path to that end. The 21 Bitcoin Computer, which will go on sale Monday for $400 and ship in November, is aimed at developers, not consumers, and offers the Bitcoin protocol as a feature of its Linux-based operating system. Continue reading 21 Bitcoin Computer Enables Machine-to-Machine Payments

New Selling Feature on Facebook Groups Similar to Craigslist

Facebook is launching a new feature in Facebook Groups that may finally take a bite out of Craigslist. The feature will enable users to post listings, find posts about items for sale and set pickup locations. The popular social network previously attempted to unseat the 20-year-old Craigslist in the classifieds business, but the venture never took off. Despite its crude appearance, Craigslist still gets 50 billion page views monthly in the U.S. alone because it already has so many users. Continue reading New Selling Feature on Facebook Groups Similar to Craigslist

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

TV Networks to Benefit by Unbundling from Cable Packages?

Television networks are currently entangled in expensive negotiations with cable companies over retransmission fees and rights to stream content on other devices. However, if a TV network were to sell its shows directly online with a Netflix-like subscription, GigaOM speculates that the network could still remain profitable and consumers would not have to pay for expensive cable packages. This new model could potentially redefine content distribution via the Internet and television. Continue reading TV Networks to Benefit by Unbundling from Cable Packages?

LinkedIn Hopes to Grow Audience with User Generated Content

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Report Finds Most Mobile Game Players Quit After First Day

According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

NAB: DataFission Platform Aims to Search the Unsearchable

DataFission has developed generally applicable technology that can index, search and report on all forms of unstructured, metadata-free digital data. With deep roots in military research, this San Jose company has developed algorithms that can index files and streams of data, without human interaction, in one sweep. The system can index any type of data, including video, still images, music, audio tracks, text, software and metadata. According to its brochure, DataFission is “Solving the world’s problem of searching the unsearchable.” Continue reading NAB: DataFission Platform Aims to Search the Unsearchable

Apple Acquires Burstly to Provide Support for App Developers

Burstly and TestFlight provide support for developers and the App Store ecosystem in the form of beta testing services, app monetization, and analytics. TestFlight began as a technical hack that included over-the-air updates for enterprise apps. In 2011, the two companies merged to become Burstly, which Apple has now acquired. Development support is a much needed component of Apple’s system. Apple App Store customers spent more than $10 billion in 2013, with 3 billion app downloads in December alone. Continue reading Apple Acquires Burstly to Provide Support for App Developers

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