Television networks are in the midst of their annual process of testing new shows to decide which ones they’ll pick up. The typical test audience is made up of 50 people, recruited based on age, sex and race, and a network’s core demographic. The audience members watch the show, judging it via a handheld device that has a knob enabling them to express like and dislike. Not every media outlet embraces the concept of test audiences, and the testing services are modifying their criteria to better reflect today’s viewing behavior. Continue reading Niche Audiences, Binge Watching Impact Testing of TV Pilots