The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Continue reading Publishers Plan to Bring Transparency to Digital Advertising

Apple is now letting advertisers tap into its iTunes Radio network to push ads targeted at specific listeners without having to go through the company’s iAd sales team. Instead, advertisers now have the option to make use of the recently automated iAd Workbench tool, which has been enhanced to include Customer Match, a newly developed targeting capability. Customer Match is a sophisticated and secure targeting tool that complements the programmatic element added to iAd last November.  Continue reading Apple Launches New Targeted Ads Feature for iTunes Radio