Discover Weekly: Spotify Debuts Personalized Music Playlists

Spotify’s new feature, Discover Weekly, is a two-hour personalized music selection based on users’ listening habits, delivered every Monday morning. It aims to introduce new music and artists to subscribers based on newly created case profiles. The playlists are much like recommended mixtapes generated by algorithms that evolve over time, relative to user data. The new feature is an attempt by Spotify to maintain its subscriber base as it faces growing competition from rival services such as Rdio, Deezer, Apple Music and others. Continue reading Discover Weekly: Spotify Debuts Personalized Music Playlists