Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

Netflix is actively exploring partnership options for an ad-supported variation of its video platform. Company CEO Ted Sarandos confirmed last week that the company is speaking to multiple partners. Alphabet’s Google and Comcast’s NBCUniversal have emerged as leading contenders. “We’re talking to all of them right now,” Sarandos said during the Cannes Lions Festival of Creativity advertising conference. “We want a pretty easy entry to the market — which, again, we will build on and iterate in. What we do at first will not be representative of what the product will be ultimately. I want our product to be better than TV.” Continue reading Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

AP, Movietone Launch Massive Video Collection on YouTube

The Associated Press and British Movietone are bringing more than one million minutes of digital film footage to YouTube to create a visual encyclopedia that provides viewers with a unique account of modern history. This will be the largest upload of historical content to a video platform ever recorded, and the YouTube channel will include more than 550,000 videos featuring content ranging from 1895 to present day. In addition to the archived content, the channel will be updated regularly with contemporary footage. Continue reading AP, Movietone Launch Massive Video Collection on YouTube