Survey Finds the Twitter Buzz Around Movies Has Real Impact

Nielsen and Twitter teamed up to study how consumers decide to go see a movie, and they found that Twitter played a major role in that decision. About 87 percent of surveyed moviegoers said that Twitter influenced their choice of movie and 47 percent said that they saw a movie based on recommendations from family or friends on Twitter. The survey also found that in general, 62 percent of moviegoers use the Internet or mobile apps to look up films before their theatrical release. Continue reading Survey Finds the Twitter Buzz Around Movies Has Real Impact