Disney+ has toggled its one-off promotions to Always-On Perks that aim to build subscriber loyalty and boost renewals for its flagship streaming service and Hulu. Simultaneously, the company is also launching a program called Disney Pinnacle with game developer Dapper Labs. Disney+ subscribers will have early access to a monthly mystery capsule called Disney Pinnacle by Dapper Labs that comes with a $10 Dapper Credit. Subscribers will have access to discounts and various perks from the entertainment giant and its partners. Always-On Perks participants could win tickets to the “Freakier Friday” world premiere or a four-night cruise on the Disney Destiny. Continue reading Disney+ Offers Perks and Fan Experiences with New Program

Snap announced a multi-year partnership with Live Nation that centers on its augmented reality initiative. Fans attending select Live Nation concerts will be able to access custom AR experiences created on the Snap AR developer platform “with help from Snap’s creative studio Arcadia.” At the Snap Partner Summit the company also unveiled new tools for AR shopping and a Director Mode for creators. A Lens Cloud feature lets clients store AR content on Snap servers for dynamic multi-user distribution. Also unveiled, the new Pixy “flying camera” that makes selfies a breeze. Continue reading Snap Reveals Director Mode, Drone Camera, Live Nation Deal

To compete with live social platforms including Snapchat and Twitter, Facebook is testing a new feature that allows users to access public content and friends’ posts from live events. To start, the social network is offering live streams from the Lollapalooza music festival in Chicago to users anywhere in the United States. The feature will be available through “Place Tips,” a recent feature for accessing friends’ posts and info based on location. With the music festival, Facebook will make that information available remotely. Continue reading Facebook Tests Live Event Stream with Lollapalooza Festival