Snapchat rolled out a host of new AR updates during Lens Fest, including new gaming tools, AR creation and monetization elements, and generative AI guidance Lens development. New Lens Studio AR creation options include “Realistic StyleGen,” which lets creators add more lifelike textures and lighting effects for virtual clothing, while “FaceGen” has been updated to provide more realistic digitally generated expressions. There is also a new 3D asset generator that turns people into digital representations, and “AI Clips” for the creation of image-to-video Lenses. In addition, Snapchat is debuting a “Lens Studio AI” chatbot to conversationally build AR lenses. Continue reading Snapchat Debuts FaceGen Expressions, Chatbot Lens Builder

Since Snap released its Lens Studio tool in 2017, creators have become “the fuel of Snap AR,” the company says by way of announcing Lens Studio 5.0 Beta, representing a major overhaul of the editor. The development tool now includes a ChatGPT API, improved version control, and more support for teams. The company also launched a Lens Performance Toolkit to help optimize reach and engagement. Performance optimization has resulted in load times that are 18x faster, Snap says, noting “a project that used to take 25 seconds to open now only takes seconds — resetting the bar for productivity.” Continue reading Snap Adds ChatGPT and Other New Tools to AR Lens Editor

During Snap’s annual Lens Fest event, the company introduced new features and upcoming changes to its Lens Studio creation suite. Snap touted updates involving the integration of outside media and data in addition to a collection of new augmented reality features intended for future glasses, including its own AR-enabled Spectacles. Creators will be able to add audio clips and licensed music to Snapchat Lenses. The company is working on delivering real-time data such as weather info from AccuWeather and cryptocurrency prices from FTX. Developers will also have the ability to embed links inside Lenses and send Snapchatters to different websites. Continue reading Lens Fest: Snap Reveals New Augmented Reality Possibilities