ETC Pushes Boundaries of Virtual Production with ‘Fathead’

“A world without synthetic humans is not an option anymore,” the audience at the 2022 HPA Tech Retreat in Rancho Mirage were advised by “Fathead” virtual production producer Tom Thudiyanplackal. Equally unimaginable is a world without synthetic sets, as was obvious at Tuesday’s daylong HPA Super Session, themed “Immerse Yourself in Virtual Production.” “Fathead,” the fifth short from the USC Entertainment Technology Center’s Annual ETC Innovation and Technology Grant, was all about in-camera VFX, captured in real-time on a stage lined and lidded with LEDs — 280-degrees around and on the ceiling, too. Continue reading ETC Pushes Boundaries of Virtual Production with ‘Fathead’

NEP Acquires Companies to Open Virtual Production Division

NEP Group is buying three companies in order to offer virtual production (VP) services for films, TV and interactive exhibits. Prysm Collective, Lux Machina and Halon Entertainment will form NEP Virtual Studios, a new division that, says NEP Group chief strategy officer Carrie Galvin, will be “a technical and creative services partner for content creators around the globe.” She added that NEP’s existing virtual production tools “start at the creative stage” and include special effects, augmented reality, and LED stages. Continue reading NEP Acquires Companies to Open Virtual Production Division