Meta Explores New Monetization Features for Its Social Apps

Meta Platforms is assessing “possible paid features” for its social apps, including Facebook, Instagram and WhatsApp, according to an internal employee memo. The initiative, under a freshly minted division called New Monetization Experiences, led by Pratiti Raychoudhury, represents Meta’s first coordinated move into paid features across social platforms serving an estimated 3.65 billion monthly users worldwide, per Statista. It comes at a time when Meta is under pressure to increase revenue, which has taken a hit from Apple’s ad-tracking changes and a general softening in digital ad spending. Continue reading Meta Explores New Monetization Features for Its Social Apps

Facebook to Debut Three-Pronged Plan to Combat Fake News

Facebook issued a request for proposals from academics to study fake news on the social platform’s News Feed, with the aim of getting more information regarding the volume of false news and its impact. Those academics whose proposals are accepted will be funded and have access to data on the site. Facebook also plans to introduce a public education campaign about what fake news is and how users can stop spreading it; the campaign will be placed on the top of Facebook’s homepage. The company will also debut a 12-minute video about fake news. Continue reading Facebook to Debut Three-Pronged Plan to Combat Fake News