Facebook’s 5 Million Advertisers Get New, More Robust Tools

Facebook now counts more than 5 million active advertisers, of which 1 million — 75 percent outside the U.S. — signed on in the last seven months. E-commerce, media and entertainment, and retail are the most popular verticals. To make it easier for small and medium-sized businesses to advertise, Facebook introduced a new suite of tools. Within Ad Manager, one-click will reinstate high-performing ads. A new “studio” allows businesses to build ads via a mobile device, and Facebook also expanded its small business council. Continue reading Facebook’s 5 Million Advertisers Get New, More Robust Tools