By
Paula ParisiMay 28, 2024
Barely a month after Ray-Ban Meta smart glasses received a major upgrade, adding Meta AI with Vision in beta in the U.S. and Canada and adding the ability to share what you’re looking at on WhatsApp and Messenger video calls, the company is back with another update. Voice command access to Amazon Music and the wellness app Calm, as well as hands-free posting to Instagram are new features, rolling out “gradually.” Simply say, “Hey Meta, play Amazon Music,” or “Share my last photo to Instagram’” to get results without touching your phone. Continue reading Ray-Ban Meta Now Hands-Free with Amazon, Calm, Instagram
By
Paula ParisiMay 21, 2024
TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube
By
Paula ParisiMay 14, 2024
Substack is attempting to lure select TikTok posters to its publishing platform with the launch of Substack Creator Studio. Billed as “a fellowship for the next wave of video stars to turn their TikTok channels into Substack shows and communities,” the outlet says video-native creators will be able to forge a “more direct, intimate relationship with their audience” on Substack, while making money from subscriptions. Only 10 fellows will be initially selected, and given access to consulting and production support from Adam Faze’s Gymnasium short-form studio, producer of the TikTok series “Boy Room.” Continue reading Substack Creator Studio Bows with 10 Video Fellowship Slots
Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers
By
ETCentric StaffApril 22, 2024
Pursuant to his goal of “building the world’s leading AI,” Meta Platforms CEO Mark Zuckerberg announced Friday that Meta AI is upgrading to Llama 3 concurrent with a rollout of its open-source chatbot across the company’s social platforms, integrating it into the search boxes atop WhatsApp, Instagram, Facebook and Messenger. There is also a website, meta.ai, for those who prefer browser access. Reports of Meta upgrading its social AI capabilities began leaking out early last week, albeit on a more limited test scale than what Zuckerberg announced, which, excepting Threads, is cross-platform. Continue reading Meta AI Assistant Is Launching Across Platforms with Llama 3
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ETCentric StaffApril 18, 2024
Meta will release a new Quest educational product later this year. As with 2023’s workplace-specific Meta Quest for Business, the as yet unnamed learning tool will allow teachers, trainers and administrators to access education-specific apps and features, and make it possible for them to manage multiple Quest devices at once. The classroom convenience of not having to individually update and prepare each headset for the same lesson was one of Meta’s key findings in researching what teachers wanted from virtual reality, Meta says, positioning education and training as a growing tech product sector, with lots of app activity. Continue reading Meta Education Initiative Aims to Put Quest VR in Classrooms
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ETCentric StaffApril 17, 2024
Meta is testing a new large language chatbot, Meta AI, on social platforms in parts of India and Africa. The chatbot was introduced in late 2023, and began testing on U.S. WhatApp users in March. The test is expanding to include more territories and the addition of Instagram and Facebook Messenger. India is reported to be Meta’s largest social market, with more than 500 million Facebook and WhatsApp users, and has big implications as the company scales up its AI plans to compete against OpenAI and others. The Meta AI chatbot answers questions and generates photorealistic images. Continue reading Meta Tests Image-Generating Social Chatbot on Its Platforms
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ETCentric StaffApril 16, 2024
In response to a new law that would require online platforms to pay publishers for news summaries, Google announced it is undertaking a “short-term test” to block links to California-based news sources for some users in the state. The California Journalism Preservation Act, which was introduced in March 2023 and passed by the State Assembly last year, has yet to advance to a hearing by the State Senate Judiciary Committee. The still pending legislation would require digital services, including Google and Meta Platforms, to pay a “journalism usage fee” to certain outlets when their content is used alongside digital ads. Continue reading Payment Law Prompts Google to Block California News Links
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ETCentric StaffApril 12, 2024
Meta’s next generation AI silicon is a 5nm chip designed to power the models that provide recommendations to those who use its social network platforms. The new MTIA inference accelerator is part of a “broader full-stack development program for custom, domain-specific silicon that addresses our unique workloads and systems,” Meta says. The next-gen MTIA more than doubles the compute and memory bandwidth of its predecessor, the 7nm MTIA v1 chip introduced in May 2023, resulting in 3x the performance, according to Meta, which says the new silicon is already live in 16 data centers. Continue reading Meta Deploys Gen 2 MTIA AI Accelerator Chip in Data Centers
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ETCentric StaffApril 2, 2024
Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games
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ETCentric StaffMarch 29, 2024
Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal
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ETCentric StaffMarch 27, 2024
Florida Governor Ron DeSantis has signed a bill into law preventing children under 14 from creating new social media accounts, and requiring platforms to delete existing accounts, with no opportunity for parental consent. For children 14- to 15-years of age, consent of a parent or guardian is required to create or maintain accounts. Without it, or upon request, the accounts and personal data must be deleted, with fines of up to $50,000 per incident per platform. The law, set to take effect in January 2025, is being called the most restrictive passed by any state and is sure to face First Amendment scrutiny by the courts. Continue reading Florida Enacts the Nation’s Most Restrictive Social Media Law
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ETCentric StaffMarch 21, 2024
Meta Platforms is showing off fediverse integration for Threads, the Instagram spinoff launched last summer to take on Twitter, now X. At this week’s FediForum virtual conference, Meta Platforms software engineer Peter Cottle demonstrated how users will be able to connect accounts to use the fediverse, simultaneously reaching multiple audiences. Currently, “a limited number of Threads profiles can share their posts to other fediverse platforms,” according to Instagram. In an alpha test, interactions, such as likes and replies, from other fediverse platforms “won’t be viewable on Threads.” Continue reading FediForum: Meta Demonstrates Threads Fediverse Integration
By
ETCentric StaffMarch 14, 2024
Having fended off challenges in the short-form video sphere since its late 2016 launch, it now appears TikTok is playing offense, laying the groundwork for a photo-sharing app that has drawn comparisons to Instagram and Pinterest. Avid TikTok users are probably familiar with a feature that lets them post still images as moving images that can be examined by advancing frame-by-frame. Now TikTok seems to want to improve that approach by building a separate TikTok Photos app to which users of the primary platform can export and showcase their still images to Android and iOS. Continue reading TikTok Updates Its Code to Sync to Separate ‘TikTok Photos’
By
ETCentric StaffFebruary 29, 2024
Users appear to prefer Meta Platforms’ Threads to Elon Musk’s social platform X, based on the disparity between the number of downloads, which is widening. Globally, Meta’s Instagram spinoff — which has many of the same features as the app formerly known as Twitter — has recently been seeing three times as many daily downloads as X on iOS devices, and more than twice as many from the Google Play app store for Android. The analysis is from intelligence firm Appfigures, which this week lists Threads as No. 2 among all free app downloads, and X at No. 40. As Threads introduces new features, it is also testing a new in-app camera. Continue reading Threads Surpasses X in Downloads, Tests an In-App Camera