Google Chrome Extension Alerts Users to Password Issues

To combat data breaches, Google has created a Chrome extension to provide a “password checkup” that compares users’ passwords with a database of four billion unique usernames and passwords that have been compromised. The extension works in the background, only showing a warning if it finds a match. That’s all it does: it is not a password manager that determines how weak or strong passwords are. Google accounts, often the key to a user’s email address, are breached mainly because people reuse passwords on multiple sites. Continue reading Google Chrome Extension Alerts Users to Password Issues

White Paper Suggests Alternatives to the Fading Web Cookie

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Tech Giants Plan to Track Data, Eliminate Need for Cookies

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies