Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Hyper-Targeted Ads of the Future to Rely on TV, Social Media

In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media