Amazon Web Services is building-out its programmatic ad offerings with AWS RTB Fabric, designed to optimize the high-speed, high-volume real-time bidding (RTB) auctions that power programmatic advertising for Amazon Ads and the company’s AdTech partners. The product has been in beta testing with select partners for months and now becomes “generally available,” deployed from North Virginia and Oregon in the U.S. East and West, and Singapore, Tokyo, Germany and Ireland, serving nearby areas with what AWS says is “single-digit millisecond latency” through a private, high-performance network. The idea is to make programmatic ad-buying cheaper and more efficient. Continue reading Amazon Bows AWS RTB Fabric for Programmatic Advertising

Intel’s investment division Intel Capital led a new $18 million Series B investment round in IRIS.TV, a data technology company that offers an alternative to cookies and third-party identifiers. IRIS.TV, founded in 2013, analyzes the topics of individual videos of any kind or length, providing information for advertisers on contextual relevance rather than the viewer’s personal data. IRIS.TV’s tech works on videos on mobile phones and computers and, notably, for content on streaming television apps. Continue reading Intel Leads Investment Round in IRIS.TV Video Data Platform

Rather than wait for federal Internet privacy laws, a growing number of states are pursuing their own proposals. Virginia, Washington, New York, Minnesota, Oklahoma and Florida are moving ahead with data protection legislation, as the COVID-19 pandemic continues to drive more users online for work, education and other daily activities. California passed its Consumer Privacy Act in 2018. But Internet privacy experts warn that companies will find it difficult to do business across state lines should this state-by-state model take hold. Continue reading States Propose Their Own Privacy and Data Protection Laws