After five years of spadework, ATSC 3.0 NextGen TV is ready for its close-up with the fall football season and growing HDR interest across the sports world. The August 23 NFL preseason game between New Orleans Saints and Denver Broncos was an inflection point, the first time a local U.S. broadcaster delivered an over-the-air show in native HDR from “glass to glass” — camera lenses to NextGen TV home screens. Now the NextGen coalition Pearl TV is gearing up for a marketing push to promote the benefits of HDR in the lead-up to the 2026 FIFA World Cup. Continue reading Sports Helping Propel ATSC 3.0 NextGen TV to New Heights

Atlanta-based local TV station group Gray Media is rolling out a hyper-personalized DTC service that will debut in January, utilizing end-to-end streaming solution technology from OTT solutions firm Quickplay Media via Google Cloud. “By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry,” explains Gray, which owns affiliates of ABC, CBS, NBC and FOX. The as-yet-unnamed product from the new partnership will understand viewer preferences in real time and adjust content sequence and ad loads based on consumer habits. Continue reading Gray Media Teams with Quickplay and Google Cloud on DTC

Disney+ is the latest major streaming service to deploy HDR10+, which adds dynamic metadata to any video source to optimize picture quality on a frame-by-frame basis. In doing so, it joins other big streamers: Apple TV+, Hulu, Amazon Prime Video, Paramount+, and Google’s YouTube. The HDR10+ standard, which replaces SDR (Standard Dynamic Range) provides improved brightness and contrast as well as the benefits of standardization and global certification. HDR, originally debuted in 2017 by Samsung and Panasonic, now has over 160 adopters and more than 13,000 compatible products. CES featured a collection of additional HDR10+ announcements. Continue reading CES: Disney+ to Support HDR10+ High Dynamic Range Video