Attention Broadcasters: Mobile Video Viewing is on the Rise

According to a study from Ooyala, mobile devices are increasingly playing a major role in the consumption of online video. The research indicates that during the first quarter of this year, smartphones and tablets were responsible for 21 percent of all online video-plays worldwide, up from 9 percent in 2013 and a mere 3.4 percent two years ago. Considering that mobile and tablet video viewership is up 532 percent since 2012, the data should be of particular interest to broadcasters. Continue reading Attention Broadcasters: Mobile Video Viewing is on the Rise

Advertisers Set Their Sights on Transition to Online Video

With the growing popularity of streaming video and original Web content, the Internet is becoming a place of disruption for the TV industry. Amidst other signs, one is significant: Nielsen ratings standards will begin to include online streaming audiences in their metrics in the coming fall. And another report from Ooyala suggests a very real change is on its way for the TV and ad industries. Continue reading Advertisers Set Their Sights on Transition to Online Video