During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Nvidia has unveiled an AI sound model research project called Fugatto that “can create any combination of music, voices and sounds” based on text and audio inputs. Described by Nvidia as “the world’s most flexible sound machine,” many appear to agree that the new model represents an audio breakthrough, with the potential to generate a wide array of sounds that have not previously existed. While popular sound models from companies including Suno and ElevenLabs “can compose a song or modify a voice, none have the dexterity of the new offering,” Nvidia claims. Continue reading Nvidia AI Model Fugatto a Breakthrough in Generative Sound