Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

The current model by which restaurants take reservations is susceptible to problems that can arise from late arrivals, long waits and even no-shows. That is the reason that entrepreneur Nick Kokonas and chef Grant Achatz have joined forces to create Tock, a reservations system built to resolve the issues that often lead to inefficiencies in restaurants. Intrigued by the benefits of pre-paying for meals and being issued tickets for seating, ex-Googler Brian Fitzpatrick now serves as the chief technology officer. Continue reading Reserve, Pay and Eat: Tock’s Pre-Order Solution to Dining Out