Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Continue reading Runway Teams with Getty on AI Video for Hollywood and Ads

OpenAI is developing an AI tool that can identify images created by artificial intelligence — specifically those made in whole or part by its Dall-E 3 image generator. Calling it a “provenance classifier,” company CTO Mira Murati began publicly discussing the detection app last week but said not to expect it in general release anytime soon. This, despite Murati’s claim it is “almost 99 percent reliable.” That is still not good enough for OpenAI, which knows there is much at stake when the public perception of artists’ work can be impacted by a filter applied by AI, which is notoriously capricious. Continue reading OpenAI Developing ‘Provenance Classifier’ for GenAI Images

Adobe is building out its AI infrastructure with three new generative AI models to augment Photoshop, Illustrator, Adobe Express and other tools. In all, Adobe released over 100 major new AI features and updates across Creative Cloud flagship applications at Adobe MAX 2023. The three-day Los Angeles event saw Adobe debut three new Firefly models — Firefly Image 2, Firefly Vector and Firefly Design — each designed to generate content that is cleared for commercial use. The Firefly Image 2 image generator offers improved detailing for things like skin texture, hair and foliage. Continue reading Adobe Debuts Three New Firefly Models and Adds AI Labels

Adobe has officially added Photoshop on the web as one of its Photoshop plans. The web version is geared to Photoshop newbies and comes complete with Adobe Firefly generative AI features including Generative Fill and Generative Expand. Adobe called it “a major milestone” since introducing Photoshop on the web in beta two years ago, starting with “an early preview of image editing capabilities.” Features now available for commercial use on the web include the ability to easily add or remove elements from any image, change a background, expand the frame, and create visuals using text-based prompts. Continue reading Adobe Launches Web Version of Photoshop with AI Features

Nvidia’s Picasso continues to gain market share among visual companies looking for an AI foundry to train models for generative use. Getty Images has partnered with Nvidia to create custom foundation models for still images and video. Generative AI by Getty Images lets customers create visuals using Getty’s library of licensed photos. The tool is trained on Getty’s own creative library and has the company’s guarantee of “full indemnification for commercial use.” Getty joins Shutterstock and Adobe among enterprise clients using Picasso. Runway and Cuebric are using it, too — and Picasso is still in development. Continue reading Getty GenAI Tool for Images and Video Is Powered by Nvidia

Adobe Firefly is out of beta and in release, adding generative AI features to the Creative Cloud suite. The upgrade starts this week with Firefly added to Photoshop and Illustrator. “AI-powered innovation” is also being integrated into Premiere Pro and After Effects, the company says. Creative Cloud paid plans now include the Firefly web application, “a playground for exploring AI-assisted creative expression.” The company is also going wide with Adobe GenStudio for enterprises, and is rolling out a bonus program that pays contributors to Adobe Stock, on which Firefly was trained for model training data. Continue reading Adobe Releases Firefly and Intros Contributor Model Training

Seattle-area startup Irreverent Labs has shifted its focus from blockchain-based video games and NFTs to artificial intelligence. Specifically, it wants to build foundation models for text-to-video generation and related content creation tools. Text-to-video is being explored by several companies but is still in development. Samsung Next was intrigued enough with the proposition to invest an undisclosed sum in Irreverent. While there are several apps that output cartoonish results, ambitious efforts are limited. Animations that aim for photorealism, such as Meta’s Make-a-Video and Runway’s Gen-2, can output only four or five seconds of video at a time. Continue reading Samsung Next Invests in Irreverent Labs’ Text-to-Video Tech

Launched two years ago, C2PA is an open-source Internet protocol that cryptographically encodes origin metadata into content. The protocol, a more secure form of watermarking, is being put forth as a way of disclosing when material has been created wholly or in part using artificial intelligence, something the White House has said it wants companies to do. Impending European Union regulations will also mandate that some tech platforms label images, audio, and video generated by artificial intelligence using “prominent markings.” More than 1,500 companies are involved with C2PA through the Content Authenticity Initiative, making it a viable solution. Continue reading Cryptographic C2PA Protocol Pursues Labeling of AI Content

As a next step in its advances in ethical AI, Adobe has announced its Firefly generative AI platform now supports text prompts in more than 100 international languages. The company says its Firefly AI app has generated over one billion images in Firefly and Photoshop since implementation in March. Adobe has also deployed artificial intelligence in Express, Illustrator and the Creative Cloud. Positioning its latest news as an expansion of global proportions, Adobe’s generative AI products will now support text prompts in native dialects in the standalone Firefly web service, with localization coming to more than 20 additional languages. Continue reading Adobe Pursues Ethical, Responsible AI in the Creative Space

IBM and Adobe are expanding their partnership to help enterprise clients accelerate their content supply chains using artificial intelligence including Adobe Sensei GenAI, released in March, and Adobe Firefly, now in beta, as well as Adobe’s generative AI models. IBM says it will create a portfolio of Adobe-specific consulting services. Leveraging Adobe’s AI solutions and IBM Consulting services, the companies aim to “help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.” Continue reading IBM and Adobe Advance AI Content Workflow for Enterprise

Family history platform MyHeritage is releasing a mobile app called Reimagine that enables high-speed scanning of entire album pages to complement the company’s AI tools for restoring — and even facially animating — historical photos. Now users can easily import printed photos stored in albums by snapping page pictures on their iOS or Android device. The app will separate the individual photos, cropping and saving them as standalone images to which metadata can be added for indexing. The app also works with individual photos, or digital uploads from a camera roll. Continue reading Photo App Reimagine Brings Old Images to Life with AI Tools

San Francisco-based Pinterest plans to unveil an image-discovery app aimed at jumpstarting a new kind of consumer shopping. The user points his smartphone camera at anything, taps dots over the object for recommendations of similar items, and the app searches 75 billion images for a visual match. Currently, Pinterest, valued at $11 billion, makes its revenue from advertising. With the image-discovery app, Pinterest could transform the company by encouraging consumers to embrace mobile shopping. Continue reading Pinterest Develops Image-Discovery App for Mobile Shopping

Amazon’s first smartphone, the Amazon Fire, hit stores on Friday preloaded with a digital wallet app that can store users’ loyalty cards and gift cards. About 70 retailers, including stores such as Whole Foods, GameStop, and AMC Entertainment are participating in the service. Customers can redeem their gift cards and rewards at stores by using the app-generated scanable barcode. The Amazon Wallet app is also available for download through the Google Play app store. Continue reading Amazon Debuts its Digital Wallet App in Time for Fire Release

Amazon’s highly anticipated smartphone, the Fire Phone, comes with a new technology that combines image, text, video and audio recognition to make it easier than ever for users to identify (and hopefully purchase) some 70 million products in Amazon’s database. The Firefly technology can also scan QR codes, bar codes, and contact information. In terms of entertainment, the technology recognizes 245,000 movies and TV episodes, 160 live TV channels, and 35 million songs. Continue reading Amazon’s Firefly Technology Recognizes Millions of Products