Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

OpenAI is purchasing software-testing startup Statsig in a deal reportedly worth $1.1 billion and has named its founder and CEO Vijaye Raji the ChatGPT-maker’s CTO of Applications as part of the move to build out that division, announced in May under CEO Fidji Simo, who previously ran Instacart. Reporting to Simo, Raji will head product engineering for ChatGPT and Codex “with responsibilities that span core systems and product lines including infrastructure and integrity,” said OpenAI, a client of Statsig, whose services include powering A/B testing, feature flagging, and “real-time decisioning.” Continue reading OpenAI Acquires Product-Testing Firm Statsig for $1.1 Billion

Meta Platforms has agreed to a six-year deal with Google Cloud valued at $10 billion as part of its push into artificial intelligence. Use of Google Cloud data centers are expected to help the social media giant bring leading-edge AI tools to market more quickly. This is the first agreement between Google Cloud and Meta, which continues to work with the number one and two global cloud providers by market share, Amazon Web Services (30 percent) and Microsoft Azure (20 percent). Third-place Google has been aggressively pursuing big cloud contracts as it seeks to grow its 13 percent share. Continue reading Meta Secures $10 Billion Deal with Google Cloud for AI Efforts

Instagram has started to let creators link multiple Reels, effectively creating their own “series.” The new capability, which TikTok already offers, makes it more convenient for viewers to discover and follow related content. The new “Link a Reel” feature lets creators sequentially either link generally related content or connect specific, sequentially related material, as in Part 2, Part 3, etc. Meta Platforms has also added a free AI-powered voice translation feature. Now available globally on Facebook and Instagram, it automatically dubs and lip syncs Reels into other languages using the sound and tone of the creator’s own voice. Continue reading Meta Updates Features for Reels on Facebook and Instagram

Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms

Feed is a new social platform featured within the Character.AI mobile app, which launched in 2023 and now has more than 20 million active users worldwide. Described as “TikTok-meets-ChatGPT,” the AI-native Feed is populated by AI-generated avatars, called Characters, created by the platform’s subscribers using the company’s tools. Characters can post AI-generated content, including videos, viewed in a scrollable format that invites familiar interactions like sharing, comments, follows and likes. What sets Feed apart, Character.AI says, is its vibe of a “remix playground,” as opposed to the “passive consumption” approach typical of conventional social platforms. Continue reading Character.AI Launches AI-First Social Platform Named ‘Feed’

Meta Platform reported another strong quarter, with profit up 36 percent to $18 billion on revenue of $47.5 billion, a 22 percent increase. Justifying to investors why the company spent billions restructuring AI operations as part of the new AI Superintelligence Lab and recruiting talent to run it, company CEO Mark Zuckerberg emphasized his desire “to build personal superintelligence for everyone in the world.” Zuckerberg said he believes AI superintelligence “has the potential to begin an exciting new era of individual empowerment.” Meta plans to more than double spending to build AI infrastructure, including server-filled data centers, and initiatives supporting model training and cloud computing. Continue reading Meta Profit Is Up 36 Percent, Fueling Superintelligence Race

Google’s YouTube is adding new age-verification methods designed to protect teens. The streaming video platform is using AI to interpret “a variety of signals” to identify users under 18, regardless of the birthdate used to create the account. If the system identifies a user as a teen, age-appropriate protections will automatically take effect. These include disabling personalized advertising, restricted recommendations, limits on repetitive viewing of certain content and screen-time reminders. If the system incorrectly categorizes a user as under 18, they will have the option to correct the situation with a credit card or a government ID. Continue reading YouTube Deploying AI to Identify and Safeguard U.S. Minors

Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support

Meta Superintelligence Labs (MSL) is the name of the new AI unit for which Meta CEO Mark Zuckerberg has been aggressively recruiting. The division will be led by Chief AI Officer Alexandr Wang, who joined last month after Zuckerberg paid an estimated $15 billion for Scale AI, where Wang was CEO and co-founder. Nat Friedman, who ran GitHub for Microsoft from 2018 to 2021, will “partner with Alex to lead MSL” heading products and applied research, Zuckerberg said in an internal memo. The new group will encompass Meta’s AI foundations, product and FAIR (Fundamental AI Research) teams as well as the lab for next generation models. Continue reading Meta Bows Superintelligence Labs, Continues AI Recruitment

Meta Platforms has announced new generative AI features developed for marketers that produce video advertisements. Announced as part of Meta’s Advantage+ ad suite, marketers can now use up to 20 product stills to create multi-scene video ads with music and text overlay. The company has also added generative AI voices and virtual try-ons to its Advantage+ marketer toolkit. The upgrades were announced at the Cannes Lions International Festival of Creativity, where the topic of Meta using AI not only to create ads but to algorithmically serve them to target audiences was a topic of conversation. Continue reading Meta Unveils New AI Advertising Tools as Part of Advantage+

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web

YouTube has loosened its rules regarding content moderation, instructing its moderators to prioritize “freedom of expression” over perceived risks of harm in assessing what to take down for the popular video platform. Although the move hasn’t been widely publicized, it was gleaned through leaks of moderator training material that made its way to the media. YouTube becomes the latest in a string of social platforms that have relaxed content moderation standards. Unlike Elon Musk’s X (formerly Twitter) and Facebook and Instagram owner Meta, YouTube and its parent Google have refrained from public comment on the move. Continue reading YouTube Latest Social Platform to Loosen Content Moderation