Meta Platforms shares fell by more than 7 percent despite record revenue of $51.2 billion in an adverse reaction to accelerated AI spending. Sales were up 26 percent year-over-year, but net income of $2.7 billion was far below analysts’ expectations. The company attributed the net income miss to accounting changes resulting from the One Big Beautiful Bill Act even as it advised analysts of “aggressive” capital expenditure increases to come. Meta’s 2025 capital expenditure forecast grew from the existing estimate of $66 billion to $72 billion. Most of that will be spent on data centers and researchers, Meta said, indicating 2026 capex would be “notably larger” and could reach as high as $100 billion. Continue reading Meta Reports Sales Increase, Record Revenue of $51.2 Billion

For those who may be too busy to look through their smartphone’s camera rolls, Meta Platforms has debuted a new Facebook feature that will parse collections for you, then recommend “fun” edits and collages to make the content more shareable. The feature could also offer ideas such as recaps and birthday themes. Available to users in the U.S. and Canada, to leverage this new AI-powered feature, one must opt-in, and it can be turned off at any time. Once a suggestion is reviewed, the user can then determine whether they want to share it and with whom. Then it’s just a one-click share through Facebook or Messenger. Continue reading Meta AI Wants to Parse Your Camera Roll to Suggest Styling

Meta Platforms has updated its Facebook recommendation algorithm to boost Reels use, adding a topic search filter as well as prioritizing same-day content, with a 50 percent increase in pushing Reels videos posted within 24-hours of user scrolls. In July, Meta said time spent watching videos on Facebook in the United States had expanded more than 20 percent year-over-year, and the company wants to continue boosting that number. Taking a page from the TikTok playbook, Facebook is adding topic search links to Reels displays to help users find material of interest. Facebook is also trying to accommodate user pushback against AI slop by urging use of a “Not Interested” button. Continue reading Meta Updates Recommendation Algorithm for Facebook Reels

Meta Platforms is launching new AI features including Business AI, a new sales concierge service that aims to guide customers “from discovery to purchase” with AI-powered messaging agents appearing on Meta ads, threads and your company’s website. Meta is launching the Meta AI business assistant, an AI chat experience that will help optimize campaign targeting and resolve account issues, via Ads Manager and Business Support Home. There are also new generative video tools and expanded access to Meta’s creator discovery APIs to matchmake businesses with influencers and other grassroots partners. The news was shared as marketers convene for Advertising Week New York. Continue reading Meta Boosts AI Ad Tools: Adds Brand Chatbots, Creator APIs

Meta Platforms is rolling out Vibes, a short-form AI video generator now in early preview. Using Meta AI, Vibes allows the visually adventurous to create videos from their own ideas or remix existing ones by adding music or changing the style to make it your own. Vibes has its own feed featuring “a range of AI-generated videos from creators and communities.” As you use it, “the feed will become more personalized over time,” according to Meta. Vibes videos can also be cross-posted to Instagram and Facebook Stories and Reels or shared with friends via DM. Vibes is available on the Meta AI app and the Web at Meta.ai. Continue reading Meta Previews Its Vibes AI Video Generator for Social Sharing

Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

OpenAI is purchasing software-testing startup Statsig in a deal reportedly worth $1.1 billion and has named its founder and CEO Vijaye Raji the ChatGPT-maker’s CTO of Applications as part of the move to build out that division, announced in May under CEO Fidji Simo, who previously ran Instacart. Reporting to Simo, Raji will head product engineering for ChatGPT and Codex “with responsibilities that span core systems and product lines including infrastructure and integrity,” said OpenAI, a client of Statsig, whose services include powering A/B testing, feature flagging, and “real-time decisioning.” Continue reading OpenAI Acquires Product-Testing Firm Statsig for $1.1 Billion

Meta Platforms has agreed to a six-year deal with Google Cloud valued at $10 billion as part of its push into artificial intelligence. Use of Google Cloud data centers are expected to help the social media giant bring leading-edge AI tools to market more quickly. This is the first agreement between Google Cloud and Meta, which continues to work with the number one and two global cloud providers by market share, Amazon Web Services (30 percent) and Microsoft Azure (20 percent). Third-place Google has been aggressively pursuing big cloud contracts as it seeks to grow its 13 percent share. Continue reading Meta Secures $10 Billion Deal with Google Cloud for AI Efforts

Instagram has started to let creators link multiple Reels, effectively creating their own “series.” The new capability, which TikTok already offers, makes it more convenient for viewers to discover and follow related content. The new “Link a Reel” feature lets creators sequentially either link generally related content or connect specific, sequentially related material, as in Part 2, Part 3, etc. Meta Platforms has also added a free AI-powered voice translation feature. Now available globally on Facebook and Instagram, it automatically dubs and lip syncs Reels into other languages using the sound and tone of the creator’s own voice. Continue reading Meta Updates Features for Reels on Facebook and Instagram

Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms

Feed is a new social platform featured within the Character.AI mobile app, which launched in 2023 and now has more than 20 million active users worldwide. Described as “TikTok-meets-ChatGPT,” the AI-native Feed is populated by AI-generated avatars, called Characters, created by the platform’s subscribers using the company’s tools. Characters can post AI-generated content, including videos, viewed in a scrollable format that invites familiar interactions like sharing, comments, follows and likes. What sets Feed apart, Character.AI says, is its vibe of a “remix playground,” as opposed to the “passive consumption” approach typical of conventional social platforms. Continue reading Character.AI Launches AI-First Social Platform Named ‘Feed’

Meta Platform reported another strong quarter, with profit up 36 percent to $18 billion on revenue of $47.5 billion, a 22 percent increase. Justifying to investors why the company spent billions restructuring AI operations as part of the new AI Superintelligence Lab and recruiting talent to run it, company CEO Mark Zuckerberg emphasized his desire “to build personal superintelligence for everyone in the world.” Zuckerberg said he believes AI superintelligence “has the potential to begin an exciting new era of individual empowerment.” Meta plans to more than double spending to build AI infrastructure, including server-filled data centers, and initiatives supporting model training and cloud computing. Continue reading Meta Profit Is Up 36 Percent, Fueling Superintelligence Race

Google’s YouTube is adding new age-verification methods designed to protect teens. The streaming video platform is using AI to interpret “a variety of signals” to identify users under 18, regardless of the birthdate used to create the account. If the system identifies a user as a teen, age-appropriate protections will automatically take effect. These include disabling personalized advertising, restricted recommendations, limits on repetitive viewing of certain content and screen-time reminders. If the system incorrectly categorizes a user as under 18, they will have the option to correct the situation with a credit card or a government ID. Continue reading YouTube Deploying AI to Identify and Safeguard U.S. Minors

Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support