Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Tech Giants Pushing for More Favorable Federal Privacy Law

Facebook, Google, IBM, Microsoft and other tech companies are lobbying to begin work on a federal privacy law, with the goal of creating regulations that would favor them more than the strict law passed in June by California. The California law, a benchmark in the U.S., gives users the right to know what information tech companies are collecting and why, as well as with whom they’re sharing that data. The Information Technology and Innovation Foundation said its tech company members want to be “a constructive part of the process.” Continue reading Tech Giants Pushing for More Favorable Federal Privacy Law