As an alternative to scanning barcodes, fashion-focused app Craves lets users take photos of clothing and perform searches of similar fashion items that can then be purchased via the app. Co-founder Scott Cormier was inspired to create the app after watching his wife snap photos of clothing she liked with her smartphone so she could research the items later on Pinterest and Google. Craves also features a social component that allows users to follow friends and influencers, track trending items, and receive sale notifications. Continue reading App Offers New Approach to Fashion Discovery and Shopping