Apple Announces Volume Purchasing Plan and Custom B2B Apps

  • Apple recently announced its plans to take the App Store beyond the consumer marketplace to enterprises.
  • U.S. businesses will soon have the option of purchasing apps in volume for their employees.
  • Offerings will include custom business-to-business (B2B) apps from third party developers aimed at certain types of businesses.
  • To enroll in the new Apple program, businesses will be required to provide their Duns & Bradstreet (DUNS) number and billing information.
  • According to Apple, the custom B2B apps will not be available to the general public.
  • Minimum price for B2B apps will be $9.99. A specific date for the program has yet to be announced.