Live Nation Entertainment, the world’s largest concert promoter, entertains 70 million people who attend its live musical events annually, selling many of the tickets via Ticketmaster, which it owns. Now, the company is leveraging its access to headlining musicians to create videos and virtual reality content featuring them. It hired MTV vet Heather Parry to build the TV/film production studio and announced co-production plans with Hulu, Vice Media, and VR company NextVR. The end goal is to generate more advertising revenue. Continue reading Live Nation and Hulu Pursue Original Programs, VR Content