Advertisers Excited About New Reaction Buttons on Facebook

Facebook just began its global rollout of five new social Reactions. Rolling the cursor over the Like button on the computer (or, a long-press on the smartphone) will reveal those options: Love, Haha, Wow, Sad and Angry. As with Like, the bottom of each post will tally the number of Reactions. Although many hoped for it, there will be no Dislike button. While Facebook does not have immediate plans to use these new Reactions for ad sales, advertisers and brands are reportedly excited about the concept. Continue reading Advertisers Excited About New Reaction Buttons on Facebook

Facebook Testing New Emoji in Ireland, Spain for Wide Release

Facebook just announced something fans have been wanting for a long time: in addition to the ubiquitous “like” button, fans will have other icons to express emotions. The new emoji, designed after months of research to find expressions that would work globally, include surprise, anger, love, laughter, sadness and a supportive cheer. Although many users have lobbied for a “dislike” button, Facebook declined to add one. The tests in Spain and Ireland are just the first of a round before the emoji are widely released. Continue reading Facebook Testing New Emoji in Ireland, Spain for Wide Release