LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages