According to Leichtman Research Group, the number of U.S. consumers subscribing to more than one of the big three SVOD services — Netflix, Amazon Prime Video and Hulu — more than doubled to 58 percent in 2021, up from 28 percent 2016. Overall, 78 percent of U.S. households now subscribe to one of the three, compared to 59 percent in 2016. Among those that have any of the three top-tier SVOD services, 74 percent also pay for a second service of some sort, versus 47 percent in 2016. Findings from LRG’s Emerging Video Services study are based on a survey of 2,000 households nationwide. Continue reading More Americans Now Subscribing to Multiple SVOD Services