Google has quietly launched a film and television production initiative called “100 Zeroes” to fund projects (initially from respected indie studios) that are positive about tech and could help promote a positive take on Google’s own products and services. Google is teaming with talent management and production company Range Media Partners on the initiative. While product placement is expected to be one element (for example: a movie character uses an Android device rather than an iPhone), Google is reportedly more focused on a broader plan to promote a general positive view on technology, especially to younger demographics such as Gen Z. Continue reading Google Launches Initiative for Positive Film, TV Views on Tech