Privacy Group Files Complaint Over New Google Ad Program

The Electronic Privacy Information Center filed a legal complaint with the Federal Trade Commission over Google’s Store Sales Measurement, a new advertising program that connects consumers’ online activities with purchases in retail stores. According to the complaint, Google now has access to U.S. consumers’ credit and debit card purchase records, but doesn’t reveal how it gets the information and uses a secretive method to protect it. The complaint states that consumers should be provided a way to opt out of the program. Continue reading Privacy Group Files Complaint Over New Google Ad Program