Facebook Suspends Analytics Firm Over Data Use Concerns

Facebook just suspended Boston-based analytics firm Crimson Hexagon, which has harvested data from its site and Instagram, to investigate whether the company violated Facebook policies. Crimson Hexagon, which says it has one trillion social media posts, had contracts to analyze public Facebook data with the U.S. government and a Russian nonprofit tied to the Kremlin, as well as other clients, say sources. Facebook has “little oversight” over Crimson Hexagon once it harvests the data. Continue reading Facebook Suspends Analytics Firm Over Data Use Concerns

Tweets and Seats: Twitter Studies Link to Box Office Success

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success