According to a recent study, the number of consumers in North America who are cutting the pay TV cord in favor of OTT streaming video services is growing. TiVo subsidiary Digitalsmiths reports that 8.2 percent of survey respondents were no longer paying TV subscriptions as of 2014, a 1.3 percent increase over the previous year. Interestingly, an impressive 45.2 percent indicated that they downsized their cable or satellite TV bundles during the same period in the wake of paying for services such as Netflix, Hulu or Amazon Instant Video (a trend referred to as “cord shaving”). Continue reading Research Points to Increase in Cord Cutting and Cord Shaving

The number of cable channel subscribers has decreased over the past four years, but it is not necessarily a result of viewers completely “cutting the cord.” Rather, many viewers are now “cord shaving,” or opting for smaller, cheaper cable bundles. These bundles do not include popular channels like CNN, ESPN or TNT. Those channels, and the others in the top 40 most distributed channels have lost more than 3 percent of their distribution, 3.2 million subscribers, in the past four years. Continue reading Cord-Shaving Becoming New Concern for the Pay TV Industry