Intel Leads Investment Round in IRIS.TV Video Data Platform

Intel’s investment division Intel Capital led a new $18 million Series B investment round in IRIS.TV, a data technology company that offers an alternative to cookies and third-party identifiers. IRIS.TV, founded in 2013, analyzes the topics of individual videos of any kind or length, providing information for advertisers on contextual relevance rather than the viewer’s personal data. IRIS.TV’s tech works on videos on mobile phones and computers and, notably, for content on streaming television apps. Continue reading Intel Leads Investment Round in IRIS.TV Video Data Platform

Google Roils Digital Advertising Ecosystem with New Policies

Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

Google Tests New Technology to Replace Third-Party Cookies

Google is replacing third-party cookies on its Chrome web browser with a more privacy-compliant option, creating an uproar among advertisers and others that use them to track consumers’ browsing across websites. Google stated it has had positive test results for its technology that analyzes browsing habits without sending sensitive data to central servers. In Q2 of this year, the company is on track for “open outside testing of ad buys” using the new technology. Google previously said it would phase out cookies in 2022. Continue reading Google Tests New Technology to Replace Third-Party Cookies

Advertisers Reinvent the Cookie to Better Track Streaming TV

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

TikTok Used Privacy Loophole to Track Android Users’ Data

Google limits how Android apps track users, and it appears that TikTok violated this policy by collecting unique identifiers — called MAC addresses — from millions of mobile devices. In fact, TikTok seemed to have concealed this action via an added layer of encryption. TikTok, which has publicly declared it doesn’t share data with the Chinese government, ended the collection of MAC addresses in November. An AppCensus 2018 analysis found that about 1 percent of Android apps collect MAC addresses. Continue reading TikTok Used Privacy Loophole to Track Android Users’ Data

Google Adjusts New Design Updates Following Complaints

Google controls approximately 90 percent of Internet search, and regulators, politicians, advertisers and users are sensitive to the tech giant’s efforts to wring more dollars out of that dominance. Twenty years ago, Google introduced text ads above search results and, over time, the company has made those ads less conspicuous. A recent design change prompted users to accuse the company of trickery to get them to click on ads, and marketers to complain the practice is a “shakedown” to push them to pay for ads. Continue reading Google Adjusts New Design Updates Following Complaints

Google Will Pay $170 Million in Record COPPA Settlement

The FTC and New York attorney general announced yesterday that Google is being fined $170 million following the investigation of YouTube’s alleged violations of the Children’s Online Privacy Protection Act (COPPA). The investigation claims that Google marketed the video platform to advertisers based on the popularity of channels with younger audiences, and tracked viewing histories of children to serve them ads, without first getting consent of the parents. Google and YouTube will pay $136 million to the FTC and $34 million to New York in the largest COPPA fine to date (Congress enacted the law in 1998). Continue reading Google Will Pay $170 Million in Record COPPA Settlement

Google Melds Data Privacy, Advertising in Privacy Sandbox

Google said users will gain more control over the data that it shares with advertisers via a Privacy Sandbox, a new set of standards for its Chrome browser. Under pressure from the public, Google acted to create what it said will be “a more private web” that will make individual search histories harder for advertisers to follow and give users more choices over the types of data shared with marketers, including the ability to opt-out. So far, however, Google has remained “fairly vague” about the standards. Continue reading Google Melds Data Privacy, Advertising in Privacy Sandbox

Google Unveils New Devices, Privacy Features at I/O Event

At this week’s Google I/O developer conference in Mountain View, California, the company unveiled new tools for a number of its products designed to help consumers control their personal data and how their online activities are tracked. “We think privacy is for everyone — not just for the few,” explained Google CEO Sundar Pichai. “We want to do more to stay ahead of constantly evolving user expectations.” In addition to detailing privacy features, Google made announcements regarding its two latest Pixel devices, its newest version of Android, the Nest Hub Max smart display, and updates to Google Assistant. Continue reading Google Unveils New Devices, Privacy Features at I/O Event

New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

Continue reading New Google Privacy Tools Aim to Limit Third-Party Cookies

Facebook News Feed Algorithm Tweak Favors Family, Friends

Facebook has again tweaked its News Feed, this time in a major way. The social media giant will now prioritize what a member’s friends and family share and comment on, rather than content from publishers and brands. The change, meant to maximize what chief executive Mark Zuckerberg calls “meaningful interaction,” will take place over the next few weeks. Likewise, Facebook wants to diminish “passive content,” which is defined as that which requires nothing of the viewer than to sit back and watch or read. Continue reading Facebook News Feed Algorithm Tweak Favors Family, Friends

U.S. Claims That Russian Hackers Were Behind Yahoo Attack

The Department of Justice officially charged four people yesterday in connection with Yahoo’s 2014 data breach that reportedly resulted in the theft of data from 500 million Yahoo accounts. According to the indictment, the Russian government used the data obtained by two intelligence officers (Dmitry Dokuchaev, Igor Sushchin) and two hackers (Alexsey Belan, Karim Baratov) to spy on White House and military officials, bank executives, cloud computing companies, a senior level airline official, a Nevada gaming regulator, as well as Russian journalists, business execs and government officials. Continue reading U.S. Claims That Russian Hackers Were Behind Yahoo Attack

Yahoo Warns Users: Hackers Forged Cookies to Access Data

Yahoo has issued another warning that users’ personal data may have been compromised. In addition to the malicious activity reported in December that involved more than 1 billion user accounts in 2013-2014, following the September report regarding a separate theft of 500 million records, the Internet company is now notifying users that additional accounts were compromised between 2015 and 2016. “The stolen data included email addresses, birth dates and answers to security questions,” reports CNBC. The hacks involved “the use of ‘forged cookies’ — strings of data which are used across the Web and can sometimes allow people to access online accounts without re-entering their passwords.” Continue reading Yahoo Warns Users: Hackers Forged Cookies to Access Data

Yahoo: Second Data Breach Involves 1 Billion User Accounts

In September, Yahoo revealed a 2014 security breach that involved 500,000 of its users’ accounts. Now the company has announced an even larger data breach from 2013 involving more than one billion accounts, including those of more than 150,000 government and military employees. “The two attacks are the largest known security breaches of one company’s computer network,” reports The New York Times. “The newly disclosed 2013 attack involved sensitive user information, including names, telephone numbers, dates of birth, encrypted passwords and unencrypted security questions that could be used to reset a password.” Continue reading Yahoo: Second Data Breach Involves 1 Billion User Accounts

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