Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

Mobile game maker SGN and 20th Century Fox released “Book of Life: Sugar Smash,” a companion mobile game for Fox’s new animated film. The two companies are sharing revenue from the game’s in-app purchases, which could translate to long-term revenue and marketing for both businesses. This revenue-sharing deal could also become a new model of partnership for future gaming and film companies. “Book of Life: Sugar Smash” is a free game available for iOS and soon Android. Continue reading SGN Releases Mobile Game for Fox’s New ‘Book of Life’ Movie