By
Paula ParisiAugust 26, 2025
Google is adding subscription-based agentic features to AI Mode, a Google Search function that lets users query complex questions verbally or with a text interface. AI Mode now answers multipart requests, like researching a dinner reservation at a set time for a specific number of people and with food preferences or dietary restrictions, responding in real time. The feature personalizes responses by drawing on past conversations and has a new “share” button that can circulate information, allowing others to jump in on the conversation. Google is expanding the global availability of AI Mode, which launched in the U.S. in May. Continue reading Google Adds Paid Features to AI Mode, Now in 180 Countries
By
Paula ParisiJuly 15, 2025
Meta Platforms has purchased artificial intelligence voice technology startup PlayAI for an undisclosed sum. The entire PlayAI staff will segue to Meta this month, reporting to Johan Schalkwyk, who was recently hired by the social giant from another voice startup, Sesame AI. Co-founded at Y Combinator by Mahmoud Felfel and Hammad Syed, PlayAI launched with a Chrome plugin that delivered audio versions of printed articles, later evolving into a broader AI voice platform. The main product, the Play 3.0 model, supports more than 30 languages and enables the quick creation of voice agents for things like sales and customer support. Continue reading Meta Platforms Acquires Real-Time Voice Tech Startup PlayAI
By
Paula ParisiJuly 14, 2025
Nvidia-backed startup Perplexity AI is challenging Google with a new AI-powered web browser called Comet that is built on the company’s proprietary AI search engine. The new browser is initially available to those paying $200 per month to subscribe to the Perplexity Max plan and by invitation to those who register online for the company’s waitlist. The browser also comes with Comet Assistant, an agent that automates routine tasks such as summarizing emails and navigating webpages. Comet Assistant can be opened as a sidebar on any webpage to answer questions about the content being presented. Continue reading Perplexity Launches Comet AI Web Browser for Premium Subs
By
Paula ParisiJune 3, 2025
An internal OpenAI document revealed as part of a discovery demand in the U.S. Justice Department’s antitrust case against Google reveals OpenAI’s plan to turn ChatGPT into the public’s primary Internet interface. Although heavily redacted, the document effectively reveals OpenAI’s goal is to have ChatGPT replace Google Chrome and Search with an “AI super assistant that deeply understands you and is your interface to the Internet.” Aside from bolstering Google’s position that it has competition and is not an impregnable monopoly, the information contained therein provides an in-depth look at OpenAI’s roadmap. Continue reading OpenAI Seeks to Make ChatGPT New Gateway to the Internet
By
Paula ParisiFebruary 27, 2025
Adobe has released a Photoshop mobile app that includes several design, editing and generative AI tools found useful in the desktop version of the popular graphics software. Initially being released globally to iOS users, Adobe says an Android version will be available later this year and that a revamped web app is also in the works. The mobile app includes features like layering, masking and Firefly’s AI-powered generative fill, which has proven popular with users. The iPhone app also ties into the full-featured, Adobe Cloud-based Photoshop so creators can access projects across multiple devices. Continue reading Adobe Introduces a Powerful, Free Photoshop App for Mobile
By
Debra KaufmanJanuary 9, 2025
Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity
By
Hank GerbaDecember 16, 2024
Google has introduced Gemini 2.0, the latest version of its multimodal AI model, signaling a shift toward what the company is calling “the agentic era.” The upgraded model promises not only to outperform previous iterations on standard benchmarks but also introduces more proactive, or agentic, functions. The company announced that “Project Astra,” its experimental assistant, would receive updates that allow it to use Google Search, Lens, and Maps, and that “Project Mariner,” a Chrome extension, would enable Gemini 2.0 to navigate a user’s web browser to complete tasks autonomously. Continue reading Google Releases Gemini 2.0 in Shift Toward Agentic Era of AI
By
Paula ParisiNovember 13, 2024
Microsoft Copilot now helps subscription users create personal themes in Outlook using generative AI. In what Microsoft says is “the first instance of dynamic AI-generated theming in productivity applications,” Copilot can now display inboxes against dynamic backdrops based on geography, the weather, or anything else users can imagine. The new feature is available across all popular platforms: Windows, Mac, iOS, Android and the Web. Just like you might “spruce up your office with artwork or plants,” Copilot lets AI enhance your digital environment, according to Microsoft. Continue reading Copilot Now Enables Custom AI Themes in Microsoft Outlook
By
Paula ParisiNovember 1, 2024
Alphabet’s revenue increased by 15 percent during the latest quarter, topping $88.3 billion. Powered by advertising and cloud services, profits surged 34 percent to $26.3 billion, exceeding Wall Street expectations of $22.9 billion. The company experienced continued growth in the online marketplace with popular consumer services such as Google Search and YouTube while also expanding in B2B with cloud offerings. All this as the government explores dismantling its business while competitors such as TikTok and Amazon come after its market share. Advertising growth slowed in Q3, yet still notched a healthy year-over-year increase of 10.4 percent. Continue reading Alphabet Profits Climb 34 Percent, Powered by Cloud and Ads
By
Paula ParisiOctober 10, 2024
Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI
By
Paula ParisiSeptember 25, 2024
Google announced that the latest update to Password Manager now enables users to sync their passkeys across multiple devices. Previously, Google passkeys could only be easily saved to Password Manager on Android, limiting cross-device utility. Scanning a QR code on an Android device was previously required to use passkeys on non-native platforms. The update makes it possible to use Google Password Manager on desktop systems that run Windows, macOS and Linux. ChromeOS is currently being beta tested and Google says iOS support is “coming soon.” Continue reading Google Debuts Secure Passkey Sync Feature Across Devices
By
Paula ParisiSeptember 17, 2024
In its ongoing effort to strike the right balance between ad targeting and consumer data collection, Google Ads is introducing a new process it calls “confidential matching.” Relying on the hardware and software used for confidential computing in Trusted Execution Environments (TEEs), Google says this new approach allows businesses to securely manage their first-party data. They’ll still be able to use it to reach customers and measure the impact of their digital ad campaigns, but the information will be isolated “during processing so that no one — including Google — can access the data being processed.” Continue reading Google Ads Adopts Open-Source TEE Setup for Data Privacy
By
Paula ParisiAugust 22, 2024
YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.
By
Paula ParisiJuly 24, 2024
Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Continue reading Google Changes Direction with Plans for Third-Party Cookies
By
ETCentric StaffApril 23, 2024
Google is implementing an internal reorganization that combines its Android and hardware teams. Google CEO Sundar Pichai announced a new Platforms & Devices team headed by Rick Osterloh, which includes Android, Chrome, ChromeOS, Photos and all Pixel products. Pichai says the move will help speed development. Osterloh’s mandate is full-stack platform development that smoothly incorporates AI across all Google platforms, including smartphones, TVs and anything with Android OS. Hiroshi Lockheimer, who previously ran ops for Android, Chrome and ChromeOS, moves on to other projects at Google and Alphabet. Continue reading Google Merges Android and Hardware Units for AI Efficiency