CES: Executives Explore the Impact of Customer Intelligence

The role customer intelligence plays in delivering seamless, personal experiences was the topic of three conference sessions organized by Acxiom, a leading customer intelligence company and data-driven solution provider. While the industry leaders and panel discussions drew from the automotive sector, the insights have broader implications. Details were also released in Acxiom’s Automotive Customer Experience study. “These survey findings highlight how critical it is for brands to have a genuine understanding of people and how hard it can be to deliver the right message at the right time,” said Steve Schmith, director of automotive strategy at Acxiom. Continue reading CES: Executives Explore the Impact of Customer Intelligence