CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

Digital Cinema is a hot topic this week at CinemaCon in Las Vegas on two specific fronts: the pursuit of alternative content to help fill theater seats during weeknights, and the need for a cost-effective electronic delivery system to transmit content to theaters. Still in its infancy, alternative content has already seen a number of success stories, including Met Live in HD (the Metropolitan Opera) and a 3D broadcast of the 50th-anniversary special of the BBC’s “Doctor Who.” Continue reading CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats