Cable Customers Want Change, But Seem Unwilling to Pay

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay

Will Cablevision Suit Against Viacom Impact TV Bundling?

Cablevision Systems sued Viacom this week, alleging antitrust violations and representing simmering tensions within the television industry about how TV channels are packaged and priced. The pay TV distributor alleges that Viacom forced it to carry and pay for more than a dozen less popular channels for the right to carry its more popular networks including Nickelodeon, MTV and Comedy Central. Continue reading Will Cablevision Suit Against Viacom Impact TV Bundling?