Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms

In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Continue reading TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

YouTube Shorts is getting a free Veo 3 upgrade that will let creators generate high-quality AI video clips using text prompts. The news was announced by YouTube CEO Neal Mohan at the Cannes Lions International Festival of Creativity, where it was positioned as a means for brands to transform how advertisements are produced. Veo 3 functionality will be integrated “later this summer,” according to Mohan. The Google DeepMind video generation model has been made available for use in YouTube Shorts starting with Veo 2. With Veo 3, the platform gets audio capability and what Mohan describes as “vastly improved” video quality. Continue reading Google Adding AI Video Generator Veo 3 to YouTube Shorts

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

Pika Labs has updated its generative video model, Pika 2.0 adding more user control and customizability, the company says. Improvements include better “text alignment,” making it easier to have the AI follow through with intricate prompts. Enhanced motion rendering is said to deliver more “naturalistic movement” and better physics, including greater believability in transformations that tend toward the surreal, which has typically been a challenge for genAI tools. The biggest change may be “Scene Ingredients,” which lets users add their own images when building Pika-generated videos. Continue reading Pika 2.0 Video Generator Adds Character Integration, Objects

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

D-ID has launched two new types of AI-powered avatars: Premium+ and Express. The company’s video-to-video avatar tools aim to provide personal look-alikes that can sub for their creators in uses ranging from instructional videos to business presentations, offloading on-camera duties in areas including sales, marketing and customer support. “Premium+ Avatars can generate hyper-realistic digital humans that are indistinguishable from real people and will serve as the foundation for fully interactive digital agents revolutionizing how brands communicate,” while Express Avatars can rapidly generate serviceable avatars “from just one minute of source footage.” Continue reading D-ID’s New Business-Use Avatars Can Converse in Real Time

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips