Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook will end Explore, an experiment launched last fall in six countries that separated posts from news sites and publishers from other content. Publishers in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka said they were blindsided by the experiment, and that it led to a surprising amount of misinformation or fake news. The test put a “digital divide” between family/friends and brands and news sources. Facebook admits they should have communicated the experiment better to publishers. Continue reading Facebook Ends Test that Led to Surprise Rise in Fake News